Privacy policy

We value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how PEP AND POP PRIVATE LIMITED ("we", "us", "our"), operating under the brand name The Patang Story, collects, uses, shares, or otherwise processes your personal information through our website www.thepatangstory.com, its mobile application, and m-site (hereinafter referred to as the "Platform").

By visiting the Platform, providing your information, or availing of our product/service, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Service, and the applicable service/product terms and conditions. If you do not agree, please do not access or use our Platform.

1. COLLECTION OF YOUR INFORMATION
When you use our Platform, we collect and store your information provided by you from time to time. In general, you can browse the Platform without revealing personal information. Once you give us your personal information, you are not anonymous to us.

We collect personal information such as your name, email address, phone number, delivery address, payment details, and preferences. We also track your buying behavior, preferences, and other information you provide on our Platform to improve our services and enhance your experience. Additionally, we may collect technical data such as IP addresses, browser details, and device identifiers. In our efforts to continually improve our product and service offerings, we and our affiliates collect and analyse demographic and profile data about our users' activity on our Platform

If you choose to post messages, provide feedback, or contact us via email, we may retain such correspondence for future reference.

We will occasionally ask you to participate in optional surveys conducted either by us or through a third party market research agency. These surveys may ask you for personal information, contact information, date of birth, demographic information (like zip code, age, or income level), attributes such as your interests, household or lifestyle information, your purchasing behaviour or history, preferences, and other such information that you may choose to provide. The surveys may involve collection of voice data or video recordings, the participation of which would purely be voluntary in nature. We use this data to tailor your experience at our Platform, providing you with content that we think you might be interested in and to display content according to your preferences.

2. USE OF YOUR INFORMATION
We use your personal information to:

  • Provide, personalize, and improve our products and services.
  • Process transactions and fulfill orders.
  • Conduct research and analytics to enhance user experience.
  • Send promotional offers, updates, and marketing communications (with an opt-out option).
  • Detect, prevent, and address fraud, security breaches, or technical issues.
  • Comply with legal obligations.

With your consent, we may also access your contacts, SMS, and device information for enhanced functionality.

3. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies to enhance your browsing experience. These help us:

  • Analyze web traffic and user behavior.
  • Offer personalized recommendations.
  • Improve website security and functionality.

You can manage cookie preferences through your browser settings. However, disabling cookies may limit certain features of the Platform.

4. SHARING OF PERSONAL INFORMATION
We do not sell your personal information. However, we may share it with:

  • Business partners and service providers (e.g., payment processors, delivery partners) for order fulfillment and service enhancement.
  • Legal authorities if required by law.
  • Third-party marketing and research partners, only with your consent.

If we undergo a merger or acquisition, your information may be transferred to the new entity.

5. SECURITY MEASURES
We take reasonable precautions to protect your personal information from unauthorized access, alteration, disclosure, or destruction. While we strive for data security, the transmission of information over the Internet is not entirely secure, and we cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of your login credentials.

6. YOUR RIGHTS AND CHOICES
You have the right to:

  • Access, update, or correct your personal information.
  • Opt-out of promotional communications.
  • Request data deletion (subject to legal and operational obligations).

To exercise these rights, contact us at fly[at]thepatangstory[dot]com

7. CHILDREN’S PRIVACY
Our services are intended for users above the age of 18. We do not knowingly collect personal information from children. If we become aware of such data collection, we will take steps to delete it.

8. DATA RETENTION
We retain your information as long as necessary for business operations, legal compliance, and dispute resolution. Aggregated or anonymized data may be retained for research and analysis.

9. THIRD-PARTY LINKS
Our Platform may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies before providing personal information.

10. COMMUNICATION CHANNELS
By providing your contact information on our Platform, you consent to receive communications from PEP AND POP PRIVATE LIMITED (operating under the brand name The Patang Story) and its authorized representatives via WhatsApp, RCS (Rich Communication Services), SMS, email, phone calls, push notifications, and other digital messaging platforms. These communications may include transactional updates, promotional content, product launches, offers, and brand-related information. Standard message and data rates may apply as per your telecom provider. You may opt out of receiving promotional communications at any time by following the unsubscribe instructions in the message or by contacting us at fly@thepatangstory.com. We are committed to ensuring that all communication is relevant, respectful, and aligned with your preferences.

11. CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time. Your continued use of our Platform after such changes constitutes acceptance of the updated policy.

12. CONTACT INFORMATION
If you have any queries or concerns regarding this Privacy Policy, please contact us at:
PEP AND POP PRIVATE LIMITED Email: fly[at]thepatangstory[dot]com
Website: www.thepatangstory.com